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YOUR SILQ
Brand Strategy, Brand Guidelines, Collection Identity, Brand Collaterals, Website Banners, Digital Design Strategy
Agency: The Space at 9/2
Your Silq is a young fashion brand based out of Kolkata, India that focuses on women’s apparel.
They wanted to take their next step to make it big and become a well-known brand in the Indian fashion industry.
CURRENT TRENDS AND SHIFTS IN FASHION
We began our research by understanding consumer behaviour and trends in the Indian fashion industry and a SWOT analysis of the same.
The pandemic saw many shifts in consumer purchase behaviour - conscious and purposeful brands were given preference. Brand appeal became one of the most important factors driving sales as customers preferred brands they could resonate with.
They were investing in long lasting comfortable pieces - that were more fluid to be worn on multiple occasions. People are buying less, but better.
BRAND ETHOS FOR YOUR SILQ
It was decided to have a unique visual language for each collection that establishes Your Silq as a premium brand standing for versatility, encouraging one to own it in their own unique way.
LA MAJORELLE COLLECTION IDENTITY
Silkee derives inspiration for her collections from a myriad places. Her latest collection, La Majorelle was inspired by Jardin Majorelle in Marrakech, Morocco.
It was imperative to make her inspiration a part of the visual identity.
A lean serif font in striking blue, with GT Pressura as its sans serif counterpart - to convey what the collection stands for - timeless simplicity.
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