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Oktoberfest is one of the most celebrated beer festivals of the world, held in Munich, Germany. I went for a brighter color palette to represent energy and enthusiasm people have for one of the biggest folk festivals.
The creatives and merchandise were designed keeping in mind the location- Mumbai. I decided to design coasters, bottle opener, tote bag and fridge magnet- things that can be kept as souvenirs and have a reusable value.
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